Can Design

Sheesh is a branding and packaging design project that brings a fresh take to the hard seltzer market. Inspired by the vibrant flavors and laid-back lifestyle of Hawaii, Sheesh is crafted with real Hawaiian fruit and pure organic water to deliver an authentic tropical experience.

This project explores Sheesh’s brand identity, from logo design to packaging and marketing visuals. The goal was to create a modern, eye-catching brand that stands out on the shelves while capturing the essence of paradise in every detail. Bold typography, bright color palettes, and minimal but playful design elements work together to reflect Sheesh’s premium and refreshing appeal.

This was a group project. I was responsible for the concept development, copywriting, and back-of-can design.

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